Sip by Sipsmith Celebrates the Beauty of Simplicity
Laura McQuarrie — September 6, 2019 — Lifestyle
References: sipsmith & thespiritsbusiness
Cocktail recipe books are commonly filled with intimidating recipes and complicated ingredient lists but Sipsmith is introducing a cocktail book of its own that celebrates all things uncomplicated. Sip is the first book from the London distiller and it shares 100 gin cocktails that can be prepared with just three ingredients. The dozens of recipes that can be found in the book have the potential to be enjoyed year-round, as it contains a well-balanced mix of "summer sippers to winter warmers."
The cocktail book is based on the same principles that surround the brand's authentic London Dry gin recipe, which is simple yet delicious. Some of the recipes that can be found inside Sip include The G&P—which combines Sipsmith London Dry Gin with fresh pineapple juice—and The London Mule, a twist on the classic Moscow Mule.
The cocktail book is based on the same principles that surround the brand's authentic London Dry gin recipe, which is simple yet delicious. Some of the recipes that can be found inside Sip include The G&P—which combines Sipsmith London Dry Gin with fresh pineapple juice—and The London Mule, a twist on the classic Moscow Mule.
Trend Themes
1. Simplified Cocktails - The trend of simplifying cocktail recipes and ingredient lists to appeal to a wider audience presents opportunities for distillers and mixologists to create unique and approachable cocktails.
2. Minimalist Recipe Books - The trend of publishing minimalist recipe books creates an opportunity for brands to showcase their signature ingredients and highlight their simplicity in an overcrowded market.
3. Year-round Cocktails - The trend of creating cocktail recipes that can be enjoyed year-round presents an opportunity for mixologists to create versatile drinks with a simple yet delicious flavor profile.
Industry Implications
1. Distilleries - Distilleries with a focus on simplicity and a minimalistic approach to gin-making can leverage the trend of simplified cocktails and minimalist recipe books to attract customers looking for approachable and easy-to-follow recipes.
2. Publishing - The trend of publishing minimalist recipe books presents an opportunity for publishing houses to create a dedicated market for cocktail recipe books with approachable and simplified recipes that focus on specific spirits and brands.
3. Hospitality - Hospitality businesses, such as bars and restaurants, can leverage the trend of year-round cocktails to create a versatile and approachable cocktail menu that caters to customers' changing preferences throughout the year.
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