Waitrose Wine Tasting at Home Launched an At-Home Tasting Service for Gin
Laura McQuarrie — June 5, 2019 — Lifestyle
References: waitrose.pressarea & thespiritsbusiness
Waitrose Wine Tasting at Home launched a new venture called Gin O'Clock to offer at-home tastings for gin products, which may also be conducted in office or event spaces. The gin tasting experience can be booked for groups of six to 10 people, who will be guided through a tasting by a Waitrose gin specialist. In all, people will have the chance to sample five different types of gin, which can first be tasted neat, then paired with tonics from Fever-Tree.
As well as being able to expand their knowledge about gin, its unique flavor profiles and history, people will get familiar with how to make a perfect gin and tonic cocktail with just the right amount of ice and the ideal kind of glass.
As well as being able to expand their knowledge about gin, its unique flavor profiles and history, people will get familiar with how to make a perfect gin and tonic cocktail with just the right amount of ice and the ideal kind of glass.
Trend Themes
1. At-home Tasting Experiences - The trend of at-home tasting experiences is growing and businesses can capitalize on this trend by offering guided tastings for a variety of products.
2. Specialty Tastings - Businesses can offer specialty tastings, like the Waitrose Gin O'Clock, to allow customers to learn more about specific products and gain appreciation for unique flavor profiles, creating a more personalized experience.
3. Interactive Workshops - Interactive workshops like gin tastings allow customers to participate and engage with products and businesses can employ this strategy for experiential marketing to build brand loyalty.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers can take advantage of the increasing popularity of at-home tastings to market their products and introduce new flavors through guided tastings.
2. Hospitality - Hotels, restaurants and bars can offer guided tastings for their guests to expand the food and beverage experience and differentiate offerings from competitors.
3. Event Planning - Event planners can offer specialty tastings like the Waitrose Gin O'Clock for a variety of occasions and cater to the demand for unique and personalized experiences.
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