Charities that aim to provide companionship are spotlighted
Trend - With experts now describing the rise of self-reported loneliness an "epidemic," charities that aim to offer companionship are being spotlighted by brands and consumers alike. These initiatives cater to those looking to get involved in positive community programs, while also countering the loneliness that comes with digital and social isolation in cities.
Insight - Peer and community support is extremely important for consumers, particularly in the modern age where political issues, climate anxiety, urban living, and professional burnout are increasingly impacting their mental and physical health. Thus, people are seeking out solutions that create connections between themselves and others–offering both temporary and long-term benefits.
Insight - Peer and community support is extremely important for consumers, particularly in the modern age where political issues, climate anxiety, urban living, and professional burnout are increasingly impacting their mental and physical health. Thus, people are seeking out solutions that create connections between themselves and others–offering both temporary and long-term benefits.
Workshop Question - How could your brand align itself with positive initiatives within its community?
Trend Themes
1. Companionship Initiatives - Brands and consumers are seeking out solutions that create connections between themselves and others, to offer both temporary and long-term benefits.
2. Peer and Community Support Apps - Consumers are seeking out apps that provide community and peer support especially during difficult times, and this trend presents apps with disruptive innovation opportunities in terms of features that improve the lives of their users.
3. Charity Campaigns Against Social Isolation - Charities that aim to offer companionship are being spotlighted by brands and consumers alike to counter the loneliness that comes with digital and social isolation in today's society.
Industry Implications
1. Healthcare - There are disruptive innovation opportunities in the healthcare industry to create solutions for loneliness and social isolation, including mobile apps and community support programs.
2. Non-profit - Non-profits can offer support and companionship programs to combat loneliness, using technology and social media to reach a wider audience.
3. Food and Beverage - There are disruptive innovation opportunities for restaurants and food brands to organize social events, or meal-sharing initiatives that can encourage community engagement and banish social isolation.
4 Featured, 33 Examples:
77,350 Total Clicks
Date Range:
Dec 18 — Sep 19
Trending:
Average
Consumer Insight Topics:
