Kabo Makes Personalized, Fresh Dog Food Meals
Laura McQuarrie — November 16, 2020 — Lifestyle
Kabo is a fresh dog food delivery start-up in Canada that makes cleanly formulated meals for pets using local ingredients, no by-product meals and no artificial flavors or colors. Pets benefit from fresh, personalized meals like high-protein, grain-free Savoury Beef or Tender Chicken, which is low in fat and ideal for pets with sensitive stomachs.
During the pandemic, many shelters have been cleared out as the demand for pet companions boomed. According to Kabo, there's been a "55% increase in the number of dog-owning Baby Boomers choosing e-commerce or direct-to-consumer options, as well as 88% of Millennial dog owners." Kabo is conveniently delivering its shelf-stable fresh dry dog food to meet this heightened demand—and help pet parents avoid having to make regular trips to the grocery or pet store.
Image Credit: Kabo
During the pandemic, many shelters have been cleared out as the demand for pet companions boomed. According to Kabo, there's been a "55% increase in the number of dog-owning Baby Boomers choosing e-commerce or direct-to-consumer options, as well as 88% of Millennial dog owners." Kabo is conveniently delivering its shelf-stable fresh dry dog food to meet this heightened demand—and help pet parents avoid having to make regular trips to the grocery or pet store.
Image Credit: Kabo
Trend Themes
1. Fresh Dog Food - Opportunity for other start-ups to develop customized fresh pet food recipes and capitalize on growing demand for healthier pet food options.
2. Direct-to-consumer Pet Food - Opportunity for existing pet food companies to develop or acquire D2C pet food brands and target pet owners who prefer the convenience and customization of home delivery.
3. E-commerce for Pet Products - Opportunity for e-commerce companies to expand their product offerings to include personalized and fresh pet food options, driven by the increase in demand for pet ownership during the pandemic.
Industry Implications
1. Pet Food - Companies can develop customized, fresh pet food recipes like Kabo's to appeal to pet owners who want healthier food options for their pets.
2. E-commerce - The growing demand for direct-to-consumer pet food options presents an opportunity for e-commerce companies to expand their product offerings for pet owners.
3. Home Delivery - Companies can capitalize on the convenience of home delivery for pet food, as pet owners look for ways to avoid regular trips to the grocery or pet store during the pandemic.
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