Nothin' to Hide is a Rawhide Alternative Made from Collagen Powder
Laura McQuarrie — April 12, 2021 — Lifestyle
References: prnewswire
Many pet owners seek rawhide alternatives as an entertaining treat for dogs that will be safer to chew on and easier to digest than rawhide. Fieldcrest Farms Nothin' to Hide chews by Ethical Products are patent-pending, protein-rich chews for dogs that are available in the form of bagels, chips, rolls and more, which are mostly made from collagen powder.
Susan Calles, National Marketing Manager of Ethical Products, says "What most people don't know is that traditional rawhide is a by-product of the leather industry, and after soaking in harsh chemicals and preservatives it becomes a highly processed chew that's extremely difficult to digest." These rawhide alternatives are formulated to prevent choking and they easily break down in a dog's stomach, all the while supporting healthy skin, fur and joints.
Susan Calles, National Marketing Manager of Ethical Products, says "What most people don't know is that traditional rawhide is a by-product of the leather industry, and after soaking in harsh chemicals and preservatives it becomes a highly processed chew that's extremely difficult to digest." These rawhide alternatives are formulated to prevent choking and they easily break down in a dog's stomach, all the while supporting healthy skin, fur and joints.
Trend Themes
1. Rawhide Alternatives - Pet owners seeking safer and easier-to-digest treats for dogs are driving demand for rawhide alternatives like Fieldcrest Farms Nothin' to Hide chews.
2. Protein-rich Dog Chews - As owners increasingly focus on their pets’ nutrition, protein-rich dog chews like those made with collagen powder are becoming more popular.
3. Digestible Pet Treats - The preference for healthy and natural pet products is driving demand for more digestible pet treats like Fieldcrest Farms Nothin' to Hide chews.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturers can capitalize on the trend toward healthier and more natural pet products by developing more protein-rich and digestible treats like Fieldcrest Farms Nothin' to Hide chews.
2. Leather Production - The demand for rawhide alternatives could create new opportunities for the leather production industry to develop safer and more sustainable materials for pet products.
3. Retail Pet Supply - Retail pet supply stores can meet the growing demand for healthier and safer pet products by offering more varieties of rawhide alternatives and protein-rich dog chews like those made with collagen powder.
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