The Next Round Cocktails Dress Shows Off Party-Ready Packaging
Laura McQuarrie — July 6, 2022 — Marketing
References: drinknextround & prnewswire
This summer, Next Round Cocktails is giving party lovers the chance to win a Next Round Cocktails-branded cocktail dress that promises to elevate the next event they host. The dresses prominently feature the brand's party-ready packaging for the Salted Lime Margarita and the Strawberry Lime Rosé Sangria, both of which are made with real fruit juice.
The brand teamed up with award-winning illustrator Simone Noronha for this exclusive branded cocktail dress, which captures the essence of the cocktails with "vibrant colors, bold bursts of elements and textures, swirling and mixing in motion."
The refreshing twist on the classic cocktail dress is with a durable, synthetic paper-like material and fans are invited to enter the Next Round Cocktails Dress in a Box Sweepstakes by participating on social media and using the #DrinkNextRound tag.
The brand teamed up with award-winning illustrator Simone Noronha for this exclusive branded cocktail dress, which captures the essence of the cocktails with "vibrant colors, bold bursts of elements and textures, swirling and mixing in motion."
The refreshing twist on the classic cocktail dress is with a durable, synthetic paper-like material and fans are invited to enter the Next Round Cocktails Dress in a Box Sweepstakes by participating on social media and using the #DrinkNextRound tag.
Trend Themes
1. Branded Cocktail Attire - Brands can leverage the popularity of cocktail events and design branded attire with unique prints and packaging to enhance brand awareness and increase engagement.
2. Collaboration with Visual Artists - Designers can team up with visual artists to create exclusive and innovative designs for branded attire and packaging.
3. Sweepstakes Campaign - Designing contests and sweepstakes campaigns for social media can be an effective way to engage target audiences and increase brand loyalty.
Industry Implications
1. Beverage Industry - Beverage companies can take advantage of this trend to create unique and memorable brand experiences for consumers through their packaging and promotions.
2. Fashion Industry - Fashion designers and brands could create unique collections that combine fashion and functionality, leveraging innovative materials, prints, and shapes.
3. Event Planning Industry - Event planners can coordinate and offer branded cocktail attire as an option for their clients to enhance their guests' experiences and give them a unique and memorable brand experience.
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