At Coachella, American Express Unveiled a Shoppable AR Experience
Laura McQuarrie — April 20, 2018 — Tech
References: americanexpress & mobilemarketer
At Coachella, American Express created a shoppable augmented reality experience within the official Coachella mobile app. Users were able to purchase select pieces of merchandise via the app by using the augmented reality camera on the grounds of the festival.
Coachella app users were able to select the "shop" button and then wave their phone to have an AR image of merchandise appear before their eyes on-screen. To complete the transaction, festival-going cardholders were able to use the "buy" button to get their hands on the exclusive designs.
As part of the experience it offered to American Express Card Members at Coachella, American Express also provided perks such as access to an exclusive lounge and bar, a free ferris wheel ride, complimentary monogram embroidery on any item and priority with Uber.
Coachella app users were able to select the "shop" button and then wave their phone to have an AR image of merchandise appear before their eyes on-screen. To complete the transaction, festival-going cardholders were able to use the "buy" button to get their hands on the exclusive designs.
As part of the experience it offered to American Express Card Members at Coachella, American Express also provided perks such as access to an exclusive lounge and bar, a free ferris wheel ride, complimentary monogram embroidery on any item and priority with Uber.
Trend Themes
1. Shoppable AR Experience - More companies can implement augmented reality experiences in their mobile apps to offer shoppable experiences.
2. Mobile App Integration - Businesses can explore integrating their products into mobile apps to reach out to their customers.
3. Event-based Commerce - Companies that sponsor events can offer shoppable experiences through their apps to increase sales and engagement.
Industry Implications
1. Retail - Retailers can implement AR experiences in their mobile apps to enhance the shopping experience.
2. Event Sponsorship - Companies can sponsor events and offer shoppable experiences through their apps to increase branding and revenue.
3. Mobile App Development - Businesses that develop mobile apps can integrate AR and shoppable experiences to enhance their product offerings.
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