These Diverse Condiments are Inspired by the Community of Atlanta
Mishal Omar — October 31, 2016 — Lifestyle
References: thedieline
These diverse condiments offer a wide array of flavors to a variety of different cuisines.
The brand that offers the condiments, 'Serenbe Foods,' came out of and was inspired by Serenbe -- an urban village in a semi-rural area near Atlanta, Georgia. The area has rich a culinary and agricultural history and the brand wanted to reflect that fact not only in the flavors it offers, but in its messaging too. The diverse condiments include jams, jellies and pickled goods in the form of pumpkin butter, hot pepper jam, peach butter, red onion jam, spicy pickled okra, fig jam and more. Due to its cultural roots, the brand "believes in friends, family, farmers and good food."
This community-centric brand is able to offer innovative flavors while still taking pride in its cultural background.
The brand that offers the condiments, 'Serenbe Foods,' came out of and was inspired by Serenbe -- an urban village in a semi-rural area near Atlanta, Georgia. The area has rich a culinary and agricultural history and the brand wanted to reflect that fact not only in the flavors it offers, but in its messaging too. The diverse condiments include jams, jellies and pickled goods in the form of pumpkin butter, hot pepper jam, peach butter, red onion jam, spicy pickled okra, fig jam and more. Due to its cultural roots, the brand "believes in friends, family, farmers and good food."
This community-centric brand is able to offer innovative flavors while still taking pride in its cultural background.
Trend Themes
1. Diverse Condiments - Opportunity to create and market unique condiments that cater to different cuisines and flavors.
2. Community-inspired Brands - Opportunity for brands to connect with customers by reflecting the cultural background and values of a local community.
3. Culinary Heritage Products - Opportunity to develop and promote food products that showcase the rich culinary history of a specific region.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the demand for diverse condiments and community-inspired brands.
2. Tourism and Hospitality - Hotels, restaurants, and tourism companies can leverage culinary heritage products to enhance the overall experience for visitors.
3. Specialty Food Retail - Specialty food stores can offer a wide range of diverse condiments and community-inspired brands to attract customers seeking unique flavors and cultural experiences.
5.5
Score
Popularity
Activity
Freshness
