The Volkswagen Phideon is Targeted Towards High-Income Demographics
Rahul Kalvapalle — March 7, 2016 — Autos
References: volkswagen-media-services & gizmag
The Volkswagen Phideon is a gorgeous luxury limousine that the German automaker is hoping will catch on in the Chinese market, where there is an increasing demand for luxury vehicles among the growing demographic of high-net worth individuals.
This particular vehicle comes equipped with a 3.0-liter V6 engine that is capable of pumping out 296 horsepower. This powerful vehicle is fitted with 4MOTION all-wheel drive for increased performance, while the availability of a hybrid option adds further versatility to the line.
Interestingly, this luxury limousine focuses on the rear passengers due to the widespread use of chaffeurs and personal drivers in China.
With its luxury design and focus on passenger comfort, the Volkswagen Phideon is sure to appeal to high net-worth Chinese.
This particular vehicle comes equipped with a 3.0-liter V6 engine that is capable of pumping out 296 horsepower. This powerful vehicle is fitted with 4MOTION all-wheel drive for increased performance, while the availability of a hybrid option adds further versatility to the line.
Interestingly, this luxury limousine focuses on the rear passengers due to the widespread use of chaffeurs and personal drivers in China.
With its luxury design and focus on passenger comfort, the Volkswagen Phideon is sure to appeal to high net-worth Chinese.
Trend Themes
1. Luxury Vehicles for High-net Worth Individuals - Disruptive innovation opportunity: Develop luxury vehicles tailored specifically to the needs and preferences of high-net worth individuals in emerging markets like China.
2. Hybrid Cars in the Luxury Segment - Disruptive innovation opportunity: Explore the demand for luxury hybrid vehicles in markets with growing environmental concerns and a desire for improved fuel efficiency.
3. Focus on Rear Passenger Experience - Disruptive innovation opportunity: Create luxury vehicles that prioritize the comfort and amenities for rear passengers, catering to the preferences of consumers who often rely on chauffeurs.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Introduce new luxury vehicle models and technologies targeting high-income consumers, particularly in emerging markets like China.
2. Automotive Components - Disruptive innovation opportunity: Develop innovative drivetrain and hybrid systems to meet the demand for luxury hybrid vehicles in the automotive industry.
3. Chauffeur and Transportation Services - Disruptive innovation opportunity: Provide enhanced luxury transportation services that specifically cater to the needs and preferences of high-net worth individuals, focusing on rear passenger comfort and experience.
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