The PBS Plug & Play is an HDMI Dongle for Streaming Kids Shows
PBS Kids, the children's arm of the American public channel that has produced classic shows like Sesame Street and Mister Rogers' Neighborhood, has shown a willingness to keep up with the latest technology with the PBS Plug & Play gadget. The device is a media streamer, like the Roku Streaming Stick, but it instead focuses specifically on content for kids.
Looking at the PBS Plug & Play, it's immediately clear that it's a device for kids. The simple remote controller comes in a bright green with cartoonish buttons, and the HDMI dongle itself is decked out with spinning toy car wheels. That physical aspect is more of an add-on, though, as the device is capable of streaming PBS Kids' live 24/7 channel when connected to Wi-Fi. It can also store up to 16 gigabytes of entertainment locally when Wi-Fi isn't an option.
Looking at the PBS Plug & Play, it's immediately clear that it's a device for kids. The simple remote controller comes in a bright green with cartoonish buttons, and the HDMI dongle itself is decked out with spinning toy car wheels. That physical aspect is more of an add-on, though, as the device is capable of streaming PBS Kids' live 24/7 channel when connected to Wi-Fi. It can also store up to 16 gigabytes of entertainment locally when Wi-Fi isn't an option.
Trend Themes
1. Kid-friendly Media Streaming Devices - As more parents look to digital media for entertainment, there is a wide-open opportunity to create easy-to-use devices specifically tailored for children's content consumption.
2. 24/7 Live Streaming Services - Live streaming services that offer around-the-clock content delivery provide a disruptive opportunity to reach an untapped market of viewers who want a constant stream of engaging content.
3. Localized Storage for On-the-go Viewing - As streaming services become more mobile, offering devices that allow for offline viewing by storing content on the device provides a disruptive innovation to attract users without always requiring an internet connection.
Industry Implications
1. Children's Entertainment - The children's entertainment industry has an opportunity to create their own streaming devices, or to partner with developers, to provide a safe and secure platform for children's content that features parental controls and limits.
2. Media Streaming Devices - The media streaming device industry could focus on creating customizable and affordable media streaming devices that are tailored toward kiddie content and can be integrated into a family streaming experience.
3. Live Streaming Services - The live streaming service industry can capitalize on providing constant streaming services that can appeal to kids and provide family-friendly content such as sports, cartoons, music, and more.
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