The 'Genesis Gangnam' Was Designed by Prada's Store Architects
Ellen Smith — January 10, 2018 — Autos
References: media.genesis & psfk
Hyundai's premium motor brand, Genesis has tapped Prada's store architects in the making of a new showroom dubbed 'Genesis Gangnam.'
Newly opened in Seoul, South Korea, this two-storey building presents visitors with a visually striking alternative to traditional means of product display. The minimalist exterior is only recognized by the Genesis logo in the top left hand corner of the building, while the vehicles remain hidden from sight, until one enters the facility. The building's interior is designed to appear more like a gallery than a showroom, and uses concrete partitions to create private viewing areas for the potential buyer.
Additionally, this design-focused interior features ceiling lights which replicate a photography studio, in which cars are photographed.
Newly opened in Seoul, South Korea, this two-storey building presents visitors with a visually striking alternative to traditional means of product display. The minimalist exterior is only recognized by the Genesis logo in the top left hand corner of the building, while the vehicles remain hidden from sight, until one enters the facility. The building's interior is designed to appear more like a gallery than a showroom, and uses concrete partitions to create private viewing areas for the potential buyer.
Additionally, this design-focused interior features ceiling lights which replicate a photography studio, in which cars are photographed.
Trend Themes
1. Architect-designed Car Showrooms - Creating visually striking and design-focused car showrooms that provide a unique and immersive experience for potential buyers.
2. Minimalist Exterior Design - Emphasizing clean and simple architectural designs on the exterior of car showrooms to create a modern and sophisticated brand identity.
3. Gallery-inspired Interior Design - Transforming car showrooms into gallery-like spaces that use creative partitions and lighting to enhance the visual appeal and showcase cars as works of art.
Industry Implications
1. Automotive Industry - Automakers can incorporate design-focused showrooms to enhance their brand image and provide a differentiated retail experience that attracts customers.
2. Architecture and Interior Design - Architects and interior designers can explore opportunities to collaborate with automotive brands and create innovative, visually striking showroom designs.
3. Luxury Goods and Retail - Luxury car brands and high-end retailers can adopt gallery-inspired interior designs in their showrooms to elevate the perception of their products and create a luxurious shopping experience.
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