The LUX Customer Rewards App Targets Affluent Consumers
Michael Hemsworth — June 2, 2016 — Tech
References: luxrewards & betalist
The LUX customer reward app is designed to enable upscale restaurants to help fill seats using an innovative reward system that speaks to affluent consumers.
Upscale restaurants are often left with the dilemma of having to fill seats during slow times during the week, which can lead to lowering price points and potentially devaluing the brand.
LUX works by connecting restaurants with Red Letter Days to receive exclusive rewards ranging from spa days, to Ferrari test drives. Donations to charities can also be chosen to help add a philanthropic touch to the customer reward program.
The prestigious LUX reward app helps to expand the current capabilities of local restaurants and help to drive patronage without having to slash prices or offer discounts.
Upscale restaurants are often left with the dilemma of having to fill seats during slow times during the week, which can lead to lowering price points and potentially devaluing the brand.
LUX works by connecting restaurants with Red Letter Days to receive exclusive rewards ranging from spa days, to Ferrari test drives. Donations to charities can also be chosen to help add a philanthropic touch to the customer reward program.
The prestigious LUX reward app helps to expand the current capabilities of local restaurants and help to drive patronage without having to slash prices or offer discounts.
Trend Themes
1. Affluent Customer Reward Systems - Developing innovative customer reward systems that attract affluent customers can help upscale restaurants increase patronage and revenue.
2. Tech-enabled Restaurant Marketing - The integration of cutting-edge tech into restaurant marketing initiatives can help upscale restaurants stay competitive in their marketing efforts and attract new customers.
3. Philanthropic Restaurant Promotion - Adding philanthropic options to customer reward programs can help upscale restaurants build positive brand associations with customers while supporting charitable causes.
Industry Implications
1. Restaurant Industry - Upscale restaurants can benefit from implementing innovative customer reward systems and tech-enabled marketing to attract and retain customers.
2. Hospitality Industry - Tech-enabled customer reward systems can be applied in the hospitality industry to attract affluent customers and drive revenue.
3. Charity Industry - Partnering with upscale restaurants on philanthropic customer reward programs can benefit charities by providing a new fundraising channel while building positive brand associations with customers.
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