The Moska Organics Line Boasts Eco-Friendly Soaps & Lotions
Jaime Neely — July 9, 2011 — Eco
References: moksaorganics & treehugger
Moska Organics is a line of organic beauty products that specializes in soaps and lotions that are handmade using carbon-free ingredients. Moska Organics is owned and run by husband-and-wife team Haskell and Melanie Martin. The two are dedicated to providing consumers with environmentally friendly beauty products.
The couple's most recent creations are two new bars of soap and body butter lotion, each infused with natural cocoa and vanilla ingredients. Profits from these Moska Organics products will be donated to a charity that works to protect endangered species like elephants. These products are all handcrafted and smell positively delicious.
Implications - Many consumers in today's society are beginning to adapt green and sustainable lifestyles to help save the planet. Businesses that provide a wide range of products designed to make this transition easier and less of a burden will appeal to many consumers seeking environmentally friendly products.
The couple's most recent creations are two new bars of soap and body butter lotion, each infused with natural cocoa and vanilla ingredients. Profits from these Moska Organics products will be donated to a charity that works to protect endangered species like elephants. These products are all handcrafted and smell positively delicious.
Implications - Many consumers in today's society are beginning to adapt green and sustainable lifestyles to help save the planet. Businesses that provide a wide range of products designed to make this transition easier and less of a burden will appeal to many consumers seeking environmentally friendly products.
Trend Themes
1. Eco-friendly Beauty Products - Businesses producing organic beauty products using sustainable and carbon-free ingredients can tap into the growing demand for environmentally friendly goods.
2. Charity Donations - Incorporating charitable contributions into product sales can attract consumers who prioritize social responsibility and giving back to the community.
3. Artisanal Handcrafted Products - Handmade, small batch, and bespoke products that incorporate natural ingredients can appeal to consumers seeking unique and high-quality items.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from the rising demand for green and sustainable products that use natural ingredients and avoid harmful chemicals.
2. Non-profit and Social Justice - Non-profit organizations and social justice charities can work with businesses to create cause-based marketing campaigns, such as donating a portion of sales to support endangered species.
3. Gifts and Specialty Items - Specialty shops and gift stores can offer artisanal and handcrafted goods in store or online to meet the demands of consumers seeking unique and eco-friendly items.
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