The Living Memoir Donates a Portion of Its Profits to Suicide Prevention
Sarah Moore — August 1, 2012 — Social Good
References: thelivingmemoir & roozt
The Living Memoir is a lifestyle brand and online forum dedicated to providing support and awareness about the effects of depression and suicide.
Created by Nate Stodgehill and the founders of Flex Watches, the organization partners with the National Suicide Prevention Lifeline and other non-profit organizations supporting suicide awareness to help lend a helping hand to those in need.
The online outlet was developed to help suicide survivors and friends and families of victims to have a community to share their stories and find support by connecting with others who have went through similar experiences. There is also a clothing line that is run through the organization and 20 per cent of the gross profits from the sales of this merchandise goes toward funding its partner organization to help support those in need.
Contact Information
The Living Memoir website
The Living Memoir on Facebook
The Living Memoir on Twitter
Created by Nate Stodgehill and the founders of Flex Watches, the organization partners with the National Suicide Prevention Lifeline and other non-profit organizations supporting suicide awareness to help lend a helping hand to those in need.
The online outlet was developed to help suicide survivors and friends and families of victims to have a community to share their stories and find support by connecting with others who have went through similar experiences. There is also a clothing line that is run through the organization and 20 per cent of the gross profits from the sales of this merchandise goes toward funding its partner organization to help support those in need.
Contact Information
The Living Memoir website
The Living Memoir on Facebook
The Living Memoir on Twitter
Trend Themes
1. Mental Health Awareness Clothing - Clothing brands that promote awareness around mental health to support non-profit organizations.
2. Online Community Support Networks - Platforms to create safe spaces for people with mental health conditions, and their friends and family to connect and share their experiences.
3. Socially Conscious Consumerism - Consumers shifting towards buying products from brands that support social issues and donate a portion of their profits to social causes.
Industry Implications
1. Fashion and Clothing Industry - Opportunity to create a sub-market of clothing lines where a portion of sales goes towards social causes.
2. Online Community Platforms - Creation of online forums specifically dedicated to supporting people with mental health conditions, and their friends and family to feel safe and connected.
3. Non-profit Fundraising and Awareness Organizations - Opportunities for collaborations with socially conscious brands who could create mental-health awareness merchandise to support their cause.
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