Mike Watt Creates Art with the Last 50 Kit Kat White Bars
Gil Cohen — April 15, 2013 — Art & Design
References: hersheys & creativecriminals
As the last of the limited edition Kit Kat white chocolate bars fly off the shelves, the last 50 are now immortalized as part of an extensive art project created by illustrator Mike Watt.
Commissioned as part of an ad campaign, the artist melted down the last few candy bars, painted them onto red canvas and then used a special carving technique to add detail and texture to his artwork. Combining creativity with delicious chocolate is a great way to commemorate this successful flavor run, preserving the last few as iconic pieces of art.
Many who fell in love with the creamy taste of the Kit Kat white chocolate bars will drool over this collection of canvasses, anxiously awaiting the day they are released again.
Commissioned as part of an ad campaign, the artist melted down the last few candy bars, painted them onto red canvas and then used a special carving technique to add detail and texture to his artwork. Combining creativity with delicious chocolate is a great way to commemorate this successful flavor run, preserving the last few as iconic pieces of art.
Many who fell in love with the creamy taste of the Kit Kat white chocolate bars will drool over this collection of canvasses, anxiously awaiting the day they are released again.
Trend Themes
1. Artisan Chocolate - The popularity of artistically crafted chocolate bars opens up opportunities for chocolatiers to create unique and visually stunning confectionery.
2. Food as Art - The fusion of food and art creates disruptive innovation opportunities for artists to express their creativity through edible mediums.
3. Limited Edition Collectibles - The concept of limited edition food items as collectibles presents opportunities for brands to generate excitement and demand among consumers.
Industry Implications
1. Chocolatiers - Chocolatiers can leverage the trend of artisan chocolate and create visually captivating and unique chocolate bars that appeal to art enthusiasts.
2. Fine Art - Fine art galleries and artists can explore the possibilities of food as art, creating edible masterpieces that blur the boundaries between art and gastronomy.
3. Marketing and Advertising - Marketing and advertising agencies can capitalize on the limited edition collectibles trend by creating campaigns that generate hype and scarcity for certain food products.
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