The Playboy 'This Wouldn't Happen Online' Ads Goes Digital
Meghan Young — April 15, 2013 — Naughty
References: yr & ibelieveinadv
The Playboy 'This Wouldn't Happen Online' ad campaign is directing readers to their digital site. Of course, instead of appealing to their need for immediacy and convenience as well as their financial sensibilities, the posters address their carnal desires by pointing out the inadvertent censorship print publications suffer from at times. If a man (or woman) pays to see boobs, they should be able to view those boobs in an unobstructive manner.
Conceived and executed by the Young and Rubicam ad agency branch based in South Africa, the Playboy 'This Wouldn't Happen Online' ad campaign was art directed by Ismaeel Chetty with creative direction by Rui Alves. It compares and contrasts a centerfold bunny in print and on a smartphone. The latter wins out with ease.
Conceived and executed by the Young and Rubicam ad agency branch based in South Africa, the Playboy 'This Wouldn't Happen Online' ad campaign was art directed by Ismaeel Chetty with creative direction by Rui Alves. It compares and contrasts a centerfold bunny in print and on a smartphone. The latter wins out with ease.
Trend Themes
1. Digital Centerfold - The trend of digitizing centerfold ads caters to consumers' desire for immediate and convenient access to adult content.
2. Addressing Censorship - The trend of addressing inadvertent censorship in print publications provides an opportunity for companies to tap into consumers' desires for unobstructed access to explicit content.
3. Comparing Print and Digital - The trend of comparing centerfold ads in print and on digital platforms allows companies to highlight the advantages of their online offerings and entice users to switch mediums.
Industry Implications
1. Publishing - The publishing industry can explore the trend of digitizing centerfold ads to increase engagement and attract a wider audience.
2. Advertising - The advertising industry can leverage the trend of addressing print publication censorship to create innovative ad campaigns that resonate with consumers' desires for unrestricted access.
3. Adult Entertainment - The adult entertainment industry can capitalize on the trend of comparing centerfold ads in print and digital to promote their online platforms and enhance user experience.
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