Sports Illustrated Motivates Socially Important Discussions
References: thisisinsider & designtaxi
Sixteen health-focused individuals strutted down the runway during the 2018 Sports Illustrated Swimsuit Show and one of them was a breastfeeding model. The heart-warming stunt perfectly fits into the company's ongoing efforts to promote healthy lifestyles, open communities and provide opportunities for female empowerment.
The breastfeeding model is 30-year-old Mara Martin. The inspiring woman appeared on the runway with a stylish sparkly gold bikini and her little five-month-old daughter, Aria. The attempt and the fashion-forward approach to its execution, of course, is meant to normalize the act of breastfeeding in public. The breastfeeding model gained praise by support collective Wild Child Education, as well as quite a bit of attention on Instagram. Martin was dubbed to be "an inspiration to all moms."
Photo Cerdits: @si_swimsuit
The breastfeeding model is 30-year-old Mara Martin. The inspiring woman appeared on the runway with a stylish sparkly gold bikini and her little five-month-old daughter, Aria. The attempt and the fashion-forward approach to its execution, of course, is meant to normalize the act of breastfeeding in public. The breastfeeding model gained praise by support collective Wild Child Education, as well as quite a bit of attention on Instagram. Martin was dubbed to be "an inspiration to all moms."
Photo Cerdits: @si_swimsuit
Trend Themes
1. Breastfeeding Empowerment - Breastfeeding mothers are gaining visibility in mainstream media, promoting healthier lifestyles and decreasing stigma around nursing in public.
2. Inclusive Marketing - Companies are featuring diverse models in advertising and runway events to promote inclusivity and empowerment of marginalized groups.
3. Mommy-and-me Fashion - Fashion companies are creating clothing lines that empower mothers and their young children to showcase fashionable, practical, and comfortable clothing options.
Industry Implications
1. Fashion - Fashion companies can create clothing lines that cater to both mothers and their children.
2. Healthcare - Healthcare providers can increase awareness campaigns that promote the benefits of breastfeeding for both babies and mothers, as well as reduce stigma around nursing in public.
3. Marketing & Advertising - Advertisers can create campaigns that feature diverse models to promote inclusivity and empower marginalized groups.
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