Maison Margiela’s 2018 Runway Boasts iPhone Holsters
References: maisonmargiela & thecut
High fashion label Maison Margiela infuses its 2018 collection with a tech-friendly aesthetic through recurring iPhone holsters. The phone-accommodating embellishments act as subtle details to the futuristic silhouettes. From straps that tie devices to the model’s ankle to ones that are more conveniently attached to the wrist, Maison Margiela’s 2018 presentation definitely carries a tech alien-style avant-garde vibe.
The incorporation of iPhone holsters on the runway is not the first time the designers have referenced the hypothetical way of life in the progressing digital age. Maison Margiela has always aimed in presenting a future-forward couture line-up that references tech-friendly aspects and boasts otherworldly silhouettes. For example, during previous runway shows, the label has encouraged flash phone photography that allowed the audience to reveal beautiful holographic materials that otherwise seem ordinary.
Photo Credits: Maison Margiela
The incorporation of iPhone holsters on the runway is not the first time the designers have referenced the hypothetical way of life in the progressing digital age. Maison Margiela has always aimed in presenting a future-forward couture line-up that references tech-friendly aspects and boasts otherworldly silhouettes. For example, during previous runway shows, the label has encouraged flash phone photography that allowed the audience to reveal beautiful holographic materials that otherwise seem ordinary.
Photo Credits: Maison Margiela
Trend Themes
1. Tech-accommodating Fashion - The trend of incorporating technology into fashion presents opportunities for innovative designers to create phone-holsters, smart fabrics, and wearable devices that enhance and augment the wearer’s lifestyle.
2. Futuristic Couture - The trend of creating otherworldly, avant-garde fashion pieces presents opportunities for fashion designers to defy traditional clothing norms and express their creativity in developing fashion collections that explore new cultural and social concepts.
3. Interactive Runway Shows - The trend of incorporating technology and interactivity into runway shows presents opportunities for fashion designers to engage their audience and create memorable experiences that surpass the boundaries of traditional runway shows and bring fashion closer to consumers.
Industry Implications
1. Fashion - The fashion industry has the opportunity to integrate technology into clothing and accessories, to create new features, styles and functionality that add value to consumers in the digital age.
2. Consumer Electronics - The consumer electronics industry has the opportunity to collaborate with fashion designers to create wearable tech that caters to the fashion-conscious consumers and brings new technology features to traditional clothing and accessories.
3. Event Planning - The event planning industry has the opportunity to innovate and create interactive experiences that incorporate technology into fashion shows, to provide a memorable and immersive experience for attendees and promote fashion brands in a new way.
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