Starbucks Korea Now Offers Mobile Voice Ordering via Samsung's Bixby
Laura McQuarrie — April 9, 2018 — Tech
References: news.starbucks
Starbucks Korea recently launched a voice ordering service through Samsung's smart assistant Bixby, which is available on select Samsung Galaxy devices. This new feature is an extension of the mobile order-ahead and pay technology offered through Starbucks Siren Order.
The all-new voice recognition ordering service represents the first of its kind to make the most of Samsung Bixby—which was launched in South Korea in the spring of 2017—for ordering and payments. With this new way to order, customers may now speak to their mobile device as if talking to a barista and even have the chance to customize their order to their liking. To place an order in this way for the first time, those who are not already part of the My Starbucks Rewards program will be invited to join.
The all-new voice recognition ordering service represents the first of its kind to make the most of Samsung Bixby—which was launched in South Korea in the spring of 2017—for ordering and payments. With this new way to order, customers may now speak to their mobile device as if talking to a barista and even have the chance to customize their order to their liking. To place an order in this way for the first time, those who are not already part of the My Starbucks Rewards program will be invited to join.
Trend Themes
1. Voice Ordering Services - The trend of using voice assistants for ordering will continue to rise, creating opportunities for businesses to develop more advanced and personalized voice recognition technology.
2. Mobile Order-ahead Technology - The trend of mobile order-ahead and pay technology will expand to include voice recognition ordering and other innovative features, providing more convenience for customers and a competitive advantage for businesses that offer these features.
3. Smart Assistant Integration - The trend of integrating smart assistant technology into business operations will continue to grow, presenting opportunities for companies in various industries to create more efficient and personalized experiences for customers.
Industry Implications
1. Food and Beverage - Restaurants and cafes can incorporate voice ordering technology through smart assistants like Bixby to increase convenience for customers and streamline operations.
2. Retail - Retail industries such as grocery stores can integrate mobile order-ahead technology to offer contactless ordering and payment options for customers.
3. Hospitality - Hotels and resorts can use voice assistant technology to provide guests with personalized experiences and easy access to services and amenities.
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