This Ad from Vote.org Mimics the Iconic Opening Scene from Scream
Ellen Smith — October 9, 2020 — Marketing
This humorous video from Vote.Org reminds viewers that while 2020 was scary enough, the upcoming elections could make it even scarier.
TV host Rachel Bonnetta took to her social media to share this important message, while leveraging the spookiness of the Halloween season to get viewers' attention. The short spot mimics the iconic opening scene from Scream, in which Drew Barrymore's character is on the phone with the killer while making Jiffy Pop. In the video, the spooky voice on the other line says the iconic "do you like scary movies" quip followed by lengthy and detailed explanation of his favorite movie, titled "2020." As the viewer can guess, "2020" is a seemingly unbelievable script that details the event's of the year, including the pandemic, wildfires, re-elections, and even the banning of TikTok.
Image Credit: vote.org, AdWeek, Rachel Bonnetta
TV host Rachel Bonnetta took to her social media to share this important message, while leveraging the spookiness of the Halloween season to get viewers' attention. The short spot mimics the iconic opening scene from Scream, in which Drew Barrymore's character is on the phone with the killer while making Jiffy Pop. In the video, the spooky voice on the other line says the iconic "do you like scary movies" quip followed by lengthy and detailed explanation of his favorite movie, titled "2020." As the viewer can guess, "2020" is a seemingly unbelievable script that details the event's of the year, including the pandemic, wildfires, re-elections, and even the banning of TikTok.
Image Credit: vote.org, AdWeek, Rachel Bonnetta
Trend Themes
1. Humorous Political Ads - There are opportunities for political campaigns to use humor in their ad campaigns to capture attention and increase engagement.
2. Pop Culture Parody Ads - Brands can leverage the popularity of movies, TV shows, and other cultural touchstones to create memorable ads that resonate with viewers.
3. Cause-related Advertising - Ads that tie into important social issues, such as voter registration, can help brands build goodwill while also promoting a message of positive change.
Industry Implications
1. Political Campaigns - Political campaigns can benefit from using humor in their ads, as well as tapping into pop culture and promoting important causes.
2. Entertainment - TV shows, movies, and other entertainment brands can partner with political organizations to create memorable ads that resonate with viewers.
3. Nonprofits - Nonprofits can create cause-related ads that promote important issues and encourage viewers to get involved and take action.
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