This Capital One Ad Features John Travolta and Samuel L. Jackson
Riley von Niessen — December 1, 2020 — Marketing
References: designtaxi & youtube
A new Capital One ad made its debut ahead of the holidays to promote the company's free browser extension, which helps online shoppers get the best deal possible by automatically adding coupon codes when they're ready to checkout. The extension also allows shoppers to see when prices have dropped on items they've been keeping their eyes on.
The short ad spot shows John Travolta dressed as Santa Claus, who is readying his online shopping cart on his laptop, with a tall milkshake in hand. Suddenly, Samuel L. Jackson pops up on his screen wearing a festive hamburger tee and hat, and tells Mr. and Mrs. Claus about the handy extension. The ad subtly hints at themes from 'Pulp Fiction,' where the actors famously appeared together.
Image Credit: Capital One
The short ad spot shows John Travolta dressed as Santa Claus, who is readying his online shopping cart on his laptop, with a tall milkshake in hand. Suddenly, Samuel L. Jackson pops up on his screen wearing a festive hamburger tee and hat, and tells Mr. and Mrs. Claus about the handy extension. The ad subtly hints at themes from 'Pulp Fiction,' where the actors famously appeared together.
Image Credit: Capital One
Trend Themes
1. Festive Online Shopping - Opportunity for brands to create engaging and humorous online shopping ads for the holiday season.
2. Browser Extensions - Potential for developing innovative browser extensions that help online shoppers save money and find the best deals.
3. Celebrity Endorsements - Growing trend of utilizing celebrities in advertisements to capture attention and increase brand recognition.
Industry Implications
1. E-commerce - E-commerce companies can leverage festive online shopping ads to attract customers during the holiday season.
2. Technology - Software developers can explore the development of browser extensions that enhance the online shopping experience.
3. Advertising - Advertising agencies can utilize celebrity endorsements to create impactful and memorable advertisements for their clients.
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