ROK's New 'EspressoGC' Produces Barista-Quality Coffee Cord-Free
Niko Pajkovic — July 20, 2022 — Tech
References: rok.coffee
ROK Coffee has released a new version of its popular espresso maker called the 'EspressoGC,' a one-of-kind cordless espresso machine that allows customers to manually brew barista-quality espresso shots. Made from high-quality aluminum and designed with a unique composite chamber and plunger system, this cord-free coffee machine maximizes pressure to deliver the ideal espresso extraction.
Key to the ROK’s appeal is the visceral, hands-on experience of pulling your own espresso shots, hence the company’s slogan: “feel the coffee.” Requiring zero electricity also means that the ROK is an environmentally friendly option that won’t have customers relying on electric pumps or motors.
Alongside their staple espresso maker, ROK offers a variety of other cordless and equally durable tools, including a manual coffee grinder, steel tampers, and intuitively-designed pour-over coffee makers. The ROK Espresso Maker is currently priced at $199 USD.
Key to the ROK’s appeal is the visceral, hands-on experience of pulling your own espresso shots, hence the company’s slogan: “feel the coffee.” Requiring zero electricity also means that the ROK is an environmentally friendly option that won’t have customers relying on electric pumps or motors.
Alongside their staple espresso maker, ROK offers a variety of other cordless and equally durable tools, including a manual coffee grinder, steel tampers, and intuitively-designed pour-over coffee makers. The ROK Espresso Maker is currently priced at $199 USD.
Trend Themes
1. Cordless Coffee Makers - Disruptive innovation opportunity to develop new cordless coffee makers to cater to the environmentally conscious customers.
2. Manual Espresso Machines - Disruptive innovation opportunity to develop new manual espresso machines that offer customers a more interactive and personalized coffee experience.
3. Durable and Eco-friendly Coffee Tools - Disruptive innovation opportunity to develop more durable and eco-friendly coffee tools such as manual coffee grinders, tampers, and pour-over coffee makers.
Industry Implications
1. Home Appliances - Companies in the home appliances industry can explore developing cordless espresso makers and expanding their product line to cater to environmentally conscious customers.
2. Coffee Shops - Coffee shops can integrate manual espresso machines into their business models to offer customers a more interactive and personalized coffee experience.
3. Kitchenware - Companies offering kitchenware can specialize in offering durable and eco-friendly coffee tools for coffee lovers.
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