Encouraging responsible behavior, parents turn to lesson-focused toys
Implications - Acknowledging the growing demand among kids to "grow up faster," toy retailers are turning to products that focus on cooperation and personal responsibility. This shift toward toys that encourage children to become more thoughtful and considerate appeals to the modern parent, who is looking for more than just entertainment when it comes to products for their families.
Trend Themes
1. Cooperative Play - Toy companies are focusing on products that promote cooperation and personal responsibility, aiming to counterbalance a culture that encourages kids to grow up too quickly.
2. Educational Games - Interactive and board games that have an educational side can help children learn while they play, providing parents with more than just entertainment when purchasing games for their families.
3. Eco-friendly Entertainment - Educational card and board games that raise awareness of the environment and sustainability can help children learn about conservation topics that they might not otherwise engage with.
Industry Implications
1. Toy Industry - Toy companies can focus on developing new and innovative products that promote teamwork, critical thinking skills and character-building based on the values of cooperation and personal responsibility.
2. Educational Industry - Interactive and board games that promote learning and education can be developed and marketed to parents focused on broadening their kids' minds and who value enhancing their cognitive abilities through play.
3. Entertainment Industry - Card and board games that focus on teaching and educating children about preserving and respecting the environment can help to make this kind of learning a fun and memorable experience.
5 Featured, 41 Examples:
180,415 Total Clicks
Date Range:
Feb 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:
