This 'Lift Things Up' Planet Fitness Commercial Will Make You Laugh
Chalaine Mantha — January 13, 2011 — Marketing
References: planetfitness & adweek
The Planet Fitness Commercial ‘Lift Things Up’ is one you will definitely laugh along with. The video features an air-headed bodybuilder who talks like Arnold Schwarzenegger, being shown around the Planet Fitness gym. Whenever he is asked a question, all the muscle-ball can say is, “I lift things up and put them down.”
This Planet Fitness Commercial is trying to promote a different kind of gym experience that will appeal to those who enjoy humorous situations. Check out this video for yourselves featured here!
This Planet Fitness Commercial is trying to promote a different kind of gym experience that will appeal to those who enjoy humorous situations. Check out this video for yourselves featured here!
Trend Themes
1. Humorous Fitness Commercials - Disruptive innovation opportunity: Creating comedic advertisements to promote fitness centers and appeal to a wider audience.
2. Satirical Bodybuilder Videos - Disruptive innovation opportunity: Producing humorous videos featuring bodybuilders as a way to entertain and engage viewers.
3. Unique Gym Experiences - Disruptive innovation opportunity: Designing unconventional gym facilities that provide a fun and comedic workout environment.
Industry Implications
1. Fitness Centers/gyms - Disruptive innovation opportunity: Incorporating humor and entertainment into gym marketing strategies to attract more customers.
2. Video Production - Disruptive innovation opportunity: Developing humorous video content targeted at fitness enthusiasts for marketing and promotional purposes.
3. Gym Equipment Manufacturing - Disruptive innovation opportunity: Creating specialized exercise equipment designed for comedic workouts and entertainment purposes.
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