Stella McCartney and Adidas Prove Athletics can be Beautiful
Sarah St.Jules — July 9, 2013 — Fashion
References: adidas
When the combination of two fashion powerhouses come together, the result ends up being the stunning collection of Stella McCartney and Adidas’ surf line. Taking the practicality of athletic wear and combining it with fabulous prints and designs, this collection is truly a masterpiece.
When the weather gets warm, more and more time is spent by the water and this collection is the perfect companion for a day at the beach. Regardless of whether you are a lounger or are active, these suits are prefect. They are made with a feminine body in mind, but they are also designed for you to be able to play sports.
This season McCartney also tackled the wet suit, uniting cold-water performance with her signature eclectic style. This partnership between Stella McCartney and Adidas truly proves that both fashion and function can combine -- and when they do, it’s fabulous.
When the weather gets warm, more and more time is spent by the water and this collection is the perfect companion for a day at the beach. Regardless of whether you are a lounger or are active, these suits are prefect. They are made with a feminine body in mind, but they are also designed for you to be able to play sports.
This season McCartney also tackled the wet suit, uniting cold-water performance with her signature eclectic style. This partnership between Stella McCartney and Adidas truly proves that both fashion and function can combine -- and when they do, it’s fabulous.
Trend Themes
1. Athletic Fashion - The combination of fashion and practical athletic wear creates the opportunity for new design collaborations and collections.
2. Eclectic Sports Wear - An opportunity exists to create sportswear that is both practical for athletic pursuits while also being unique and fashion-forward in its design.
3. Cold-water Performance - There is potential for further innovation in creating wet suits that not only perform well in cold water, but also have stylish design elements.
Industry Implications
1. Fashion - Fashion industry professionals can take note of this collaboration as an example of how athletic wear and high-end fashion can be combined to make innovative and stylish collections.
2. Sports Apparel - The sports apparel industry can explore new ways to incorporate unique and fashion-forward designs into athletic wear to appeal to a wider audience.
3. Surfing Gear - Companies that manufacture surfing gear can consider collaborating with fashion designers to create innovative and stylish collections for water-based activities.
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