'Sorry I'm Late' Short Film Documents Fantastical Journey
Shelby Lee Walsh — May 31, 2009 — Art & Design
References: gugazine
Stop-motion film making requires a distinct focus for detail and a ton of patience. Tomas Mankovsky’s stop-motion video entitled, “Sorry I’m Late” documents the fantasy-ridden journey of a young man trying to make his way home.
He is seen riding a bike on a ground made of pillows, swimming with plastic sharks and driving a car held up by a hand. This short stop-motion film is highly entertaining and showcases a lot of skill.
Implications - Thanks to the Internet, one of the most important elements of marketing now is its ability to go viral. A company can capitalize on this fad by investing in marketing that co-opts Internet memes (stop motion, flash mobs, etc) and uses it to create an ad. This connects the company to members of this generation on an emotional level, personalizing their products in the process.
He is seen riding a bike on a ground made of pillows, swimming with plastic sharks and driving a car held up by a hand. This short stop-motion film is highly entertaining and showcases a lot of skill.
Implications - Thanks to the Internet, one of the most important elements of marketing now is its ability to go viral. A company can capitalize on this fad by investing in marketing that co-opts Internet memes (stop motion, flash mobs, etc) and uses it to create an ad. This connects the company to members of this generation on an emotional level, personalizing their products in the process.
Trend Themes
1. Stop-motion Animation - Opportunities for offering more realistic and unique storytelling and advertising options.
2. Viral Marketing - Leveraging stop-motion animation and other internet memes for creating engaging and memorable ads or campaigns.
3. Artistic Cinematography - Innovating the techniques by combining physical and digital art forms to produce engaging visual stories.
Industry Implications
1. Film-making - Exploring opportunities to cater to the growing demand for stop-motion animation and experimenting with new storytelling styles.
2. Advertising - Leveraging the growing trend of stop-motion animation and viral marketing techniques for creating visually engaging and emotionally compelling ad campaigns.
3. Media and Entertainment - Incorporating innovative ideas and creative techniques like stop-motion animation to create immersive and engaging digital experiences for the modern audience.
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