The Dictionary Shirt
Cecilia Biemann — December 15, 2008 — Fashion
References: assemblyoftext & fashionablygeek
This Dictionary tee shirt offers word nerds the opportunity to wear their passion for spelling and vocabulary on their chest.
The shirt features definitions of selected words from A-Z, so that in the event that the meaning of any of these words is either questioned or disputed, the proud wearer of the Dictionary tee shirt can stick out his or her chest and assume the role of word hero.
Implications - As advanced technology has infiltrated society, geek has become the new chic. Consumers now appreciate nerdy products for their kitschy qualities and ability to reflect their values. Companies can design products that incorporate geeky or educational elements to appeal to these consumers.
The shirt features definitions of selected words from A-Z, so that in the event that the meaning of any of these words is either questioned or disputed, the proud wearer of the Dictionary tee shirt can stick out his or her chest and assume the role of word hero.
Implications - As advanced technology has infiltrated society, geek has become the new chic. Consumers now appreciate nerdy products for their kitschy qualities and ability to reflect their values. Companies can design products that incorporate geeky or educational elements to appeal to these consumers.
Trend Themes
1. Geek Chic - Companies can create products that combine nerdy or educational elements to appeal to consumers who appreciate geek culture.
2. Educational Fashion - There is an opportunity for fashion companies to design apparel that incorporates educational elements, such as definitions or facts, to cater to consumers interested in learning.
3. Nerdy Merchandise - The growing appreciation for nerdy products presents an opportunity for businesses to create and sell merchandise that appeals to consumers who identify as word nerds or geeks.
Industry Implications
1. Fashion - Fashion companies can capitalize on the trend of geek chic by designing apparel that incorporates educational or nerdy elements.
2. Education - The educational industry can explore opportunities to collaborate with fashion brands to develop educational fashion products that promote learning.
3. Merchandise - Businesses specializing in merchandise can tap into the market for nerdy products by creating and selling items that appeal to word nerds and geeks.
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