The Shivam Handloom Mattresses Ads Give Barack and Tiger a Rest
Amelia Roblin — February 6, 2011 — Pop Culture
References: shivamhandlooms & coloribus
I can't really picture these three VIPs ever having any shut-eye with the hectic lives they lead, yet these Shivam Handloom Mattresses ads by the McCann Worldgroup show their caricature renderings in sweet slumber.
Suggesting such comfortable cushions that can get these cartoon celebs their deep sleep, the Shivam Handloom Mattresses ads amusingly show each individual in his or her 40-winks wonderland. Barack Obama is dreaming of his fellow world leaders having a snooze (and clutching weapons), Tiger Woods is envisioning a harem of nude women and Paris Hilton is resting after a frisky romp with her video camera still running.
Suggesting such comfortable cushions that can get these cartoon celebs their deep sleep, the Shivam Handloom Mattresses ads amusingly show each individual in his or her 40-winks wonderland. Barack Obama is dreaming of his fellow world leaders having a snooze (and clutching weapons), Tiger Woods is envisioning a harem of nude women and Paris Hilton is resting after a frisky romp with her video camera still running.
Trend Themes
1. Celebrity Mattress Endorsements - The trend of celebrities endorsing mattresses presents opportunities for disruptive innovation in the sleep industry, including new marketing strategies that incorporate humor and satire to attract customers.
2. Cartoon Advertisements - The use of caricature renderings in advertisement campaigns can disrupt traditional marketing methods, creating a more memorable and entertaining brand image.
3. Humorous Content Marketing - The success of humorous content in attracting audiences can disrupt traditional marketing tactics and present new opportunities to make products and services more relatable and memorable for consumers.
Industry Implications
1. Mattress Industry - In the mattress industry, there are opportunities to disrupt traditional marketing and advertising strategies by leveraging the endorsement power and social influence of celebrities.
2. Advertising Industry - The advertising industry can benefit from the use of humorous content and caricature renderings to create more engaging and memorable advertisements, disrupting traditional methods of advertising.
3. Media Industry - The media industry can disrupt traditional celebrity endorsements by introducing new forms of humorous and entertaining content to capture audiences' attention and enhance brand awareness.
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