The FirstBank Billboard Uses Solar Power to Light Up
Renee Ramsarran — February 9, 2011 — Marketing
References: efirstbank & scaryideas
A luminescent FirstBank billboard will greet travelers returning from the Denver ski slopes. The glow-in-the-dark advertisement is part of the Colorado bank's “helpfulness" campaign, headed by the TDA Boulder agency.
The large sign uses electro-luminescent vinyl technology from Safe Lites. Located on the I-70, facing eastbound traffic, the FirstBank Billboard will illuminate the night sky, keeping drivers alert with its glowing presence.
Implications - Businesses have changed billboards and ads into something that's more than just an image of the product. Television and the Internet have allowed them to think outside of the box in coming up with techniques that will lure consumers to advertisements. Whether it's viral marketing or extravagant billboards, brands will always find new ways to attract consumers via media by any means necessary.
The large sign uses electro-luminescent vinyl technology from Safe Lites. Located on the I-70, facing eastbound traffic, the FirstBank Billboard will illuminate the night sky, keeping drivers alert with its glowing presence.
Implications - Businesses have changed billboards and ads into something that's more than just an image of the product. Television and the Internet have allowed them to think outside of the box in coming up with techniques that will lure consumers to advertisements. Whether it's viral marketing or extravagant billboards, brands will always find new ways to attract consumers via media by any means necessary.
Trend Themes
1. Luminescent Advertising - Luminescent technology is transforming traditional advertising by creating eye-catching, attention-grabbing billboards.
2. Creative Outdoor Advertising - Brands are exploring innovative ways to use billboards to engage with consumers and leave a lasting impression.
3. Sustainable Advertising - The use of solar power and electro-luminescent technology in billboards is a sustainable and eco-friendly approach to outdoor advertising.
Industry Implications
1. Advertising - The advertising industry can leverage luminescent technology to create captivating campaigns that stand out in a crowded market.
2. Renewable Energy - The renewable energy industry can benefit from the growing demand for solar-powered advertising solutions.
3. Outdoor Media - The outdoor media industry can embrace creative and sustainable approaches to billboard advertising to attract brands and consumers alike.
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