Shell Mastercard Campaign by TBWA Shows the Safe Side
Armida Ascano — November 28, 2010 — Lifestyle
References: shell & adsoftheworld
The most recent campaign for Shell Mastercard is a marvelously clever series of print ads that smashes the stereotypes of fast-car fanatics. The series features everyday average joes in racing gear with witty one-liners such as "Born to be Mild."
The message is clear: Shell Mastercard is looking to provide a more conventional, logical service for your car. Models used in the ads range from elderly men to soccer moms, making the Shell Mastercard friendly for every safe driver.
The message is clear: Shell Mastercard is looking to provide a more conventional, logical service for your car. Models used in the ads range from elderly men to soccer moms, making the Shell Mastercard friendly for every safe driver.
Trend Themes
1. Diverse Representation - Opportunity to disrupt traditional advertising by showcasing everyday people from different demographics in campaigns.
2. Subverting Stereotypes - Innovative approach to challenge clichés and break away from industry norms in advertising.
3. Humorous Messaging - Potential for disruptive marketing by using witty and unexpected one-liners to capture audience attention.
Industry Implications
1. Advertising - Disruptive innovation opportunity to revolutionize the way ads are created and challenge traditional stereotypes.
2. Financial Services - Opportunity for disruptive innovation in the credit card industry by targeting a broader audience and breaking traditional perceptions.
3. Automotive - Disruptive innovation potential in car services by emphasizing safety and accessibility for all types of drivers.
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