The Creative School and Suit School Strikes an Emotive Chord
Jamie Danielle Munro — May 27, 2011 — Pop Culture
References: agencyschool.adma.au & adverblog
To promote the serious lack of educated talent in advertising agencies, the Creative School and Suit School used real creative directors from various companies to recruit students to their program. Apparently, creative and educated young people are significantly lacking in this field.
The ad uses the power of emotion with a little humor thrown in to promote the Creative School and Suit School. Seeing grown men weeping their eyes out is both saddening (yet slightly amusing) as the subjects are exaggerated for comic effect. The use of actual workers and directors within the industry is excellent for potential students to recognize that they are needed by various companies. The Creative School and Suit School was founded to help young people break into the industry equipped with the appropriate skills required for the advertising world.
The ad uses the power of emotion with a little humor thrown in to promote the Creative School and Suit School. Seeing grown men weeping their eyes out is both saddening (yet slightly amusing) as the subjects are exaggerated for comic effect. The use of actual workers and directors within the industry is excellent for potential students to recognize that they are needed by various companies. The Creative School and Suit School was founded to help young people break into the industry equipped with the appropriate skills required for the advertising world.
Trend Themes
1. Emotion-driven Recruitment - Opportunity for businesses to use emotion and humor in recruitment ads to attract top talent.
2. Lack of Educated Talent - Disruptive innovation opportunity to create educational programs that address the shortage of creative and educated professionals in advertising agencies.
3. Industry Collaboration - Potential for collaboration between educational institutions and advertising agencies to bridge the gap in recruiting and training young talents.
Industry Implications
1. Advertising - Opportunity for advertising agencies to leverage creative recruitment strategies to attract qualified candidates.
2. Education - Disruptive innovation opportunity for educational institutions to develop specialized programs to educate and train students for the advertising industry.
3. Human Resources - Opportunity for HR professionals to explore new methods of talent acquisition that combine emotion, humor, and industry expertise.
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