Jobsintown Guerrilla Campaign
Bianca — April 29, 2008 — Pop Culture
References: jobsintown.de & adrants
"Life's too short for the wrong job," Isn't that so true? That's the tag line for these motivational career ads by German job search site, Jobsintown.de.
The visuals for the guerrilla ads are even more clever than the text! They campaign features a series of machines that perform automated services, each with a decal on them making it appear as if there were someone inside performing the coordinating task. For example, a man inside a coffee vending machine appears to brewing coffee inside the machine.
Other machines include an ATM, a vending machine, a photobooth and a coin-operated washing machine.
The visuals for the guerrilla ads are even more clever than the text! They campaign features a series of machines that perform automated services, each with a decal on them making it appear as if there were someone inside performing the coordinating task. For example, a man inside a coffee vending machine appears to brewing coffee inside the machine.
Other machines include an ATM, a vending machine, a photobooth and a coin-operated washing machine.
Trend Themes
1. Interactive Advertising - Utilizing guerrilla-style campaigns to engage with audiences and spark conversation.
2. Humanizing Automation - Finding ways to make automated services more relatable and visually engaging.
3. Career Motivation Messaging - Using clever taglines and creative visuals to encourage individuals to pursue fulfilling careers.
Industry Implications
1. Marketing and Advertising - Opportunities for creative agencies to develop innovative and attention-grabbing campaigns.
2. Automation and Robotics - Finding ways to make automated services appear more personal and human-like to consumers.
3. Job Search and Recruitment - Utilizing creative messaging to encourage individuals to pursue careers that align with their values and passions.
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