These Canon Ads Prove that There is More Than What Meets the Eye
Chalaine Mantha — February 10, 2011 — Marketing
References: canon & adsoftheworld
The advertising agency Giovanni+DraftFCB in Brazil has come up with a unique and to-the-point advertisement for Canon's new camera. The Canon ads are for the PowerShot D10, a camera with the ability to go underwater 35-105mm.
The Canon ads show what people would see above the water and what is actually below the water. With this underwater camera, it's possible to capture an animal's entire body and not just its fin above the surface!
The Canon ads show what people would see above the water and what is actually below the water. With this underwater camera, it's possible to capture an animal's entire body and not just its fin above the surface!
Trend Themes
1. Underwater Photography - The trend of underwater photography presents opportunities for innovative, waterproof camera technology.
2. Augmented Reality Advertising - The trend of creating ads that showcase hidden features or capabilities provides opportunities for disruptive innovation in advertising through augmented reality experiences.
3. Creative Product Placement - The trend of creatively showcasing a product's unique features opens up opportunities for disruptive innovation in product placement strategies.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can capitalize on the demand for waterproof cameras and accessories for underwater photography.
2. Advertising and Marketing - The advertising and marketing industry can explore augmented reality technology to create engaging and interactive ads that reveal hidden product features.
3. Film and Entertainment - The film and entertainment industry can adopt creative product placement techniques to showcase unique camera features in movies, TV shows, and online content.
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