SK-II's Smart Store in Shanghai Lets Customers Shop with High-Tech Bracelets
Laura McQuarrie — October 9, 2018 — Marketing
High-end skincare and beauty brand SK-II opened a Smart Store in Shanghai, China that offers plenty of inventive new ways for consumers to interact with and purchase products.
Upon entering the high-tech Smart Store, consumers will be faced with a large-scale digital wall called 'The Art of You.' At this wall, people are able to create a personal piece of art by posing in front of the display. When it comes to shopping, consumers use smart bracelets so that they may effortlessly make purchases with simple gestures.
Some of the other technologies that can be found in SK-II's Smart Store include facial recognition, artificial intelligence and interactive skin analysis stations, all for the purpose of offering highly customized, engaging and immersive shopping experiences.
Upon entering the high-tech Smart Store, consumers will be faced with a large-scale digital wall called 'The Art of You.' At this wall, people are able to create a personal piece of art by posing in front of the display. When it comes to shopping, consumers use smart bracelets so that they may effortlessly make purchases with simple gestures.
Some of the other technologies that can be found in SK-II's Smart Store include facial recognition, artificial intelligence and interactive skin analysis stations, all for the purpose of offering highly customized, engaging and immersive shopping experiences.
Trend Themes
1. Smart Retail - Incorporate technologies such as facial recognition and interactive displays to provide a customized shopping experience.
2. Wearable Technology - Integrate wearable technologies such as smart bracelets to make the process of making purchases simpler and effortless for consumers.
3. Artificial Intelligence in Retail - Utilize artificial intelligence and machine learning technologies to provide personalized recommendations and immersive experiences to customers.
Industry Implications
1. Beauty and Skincare Industry - Incorporate interactive technology and personalized experiences to create an immersive shopping experience for consumers in physical stores.
2. Retail Industry - Explore the potential of innovative technologies to provide a personalized shopping experience that will differentiate your brand from the competition.
3. Technology Industry - Providing technological products and services such as facial recognition software to enhance and disrupt the retail industry for a more personalized experience.
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