These Noir Eyes Sunglasses by Mastermind JAPAN Ensures Others Know Their Brand
Zoe Badley — August 7, 2010 — Art & Design
References: mastermindjapan & highsnobiety
These Noir Eyes Sunglasses by Mastermind JAPAN are definitely a pair of shades to keep in mind if you're looking to sport the geek-chic look.
The NOIR Eyes and Mastermind JAPAN collaboration has resulted in these sunglasses as a part of their Fall/Winter 2010 collection. With each featuring black frames with skull logos, the interesting skull branding can also be seen on the lenses of these badass shades.
Implications - The importance of logos to brands and consumerism is undeniable. An icon attached to a given product represents quality, history and familiarity that attracts consumers to the product, regardless of whether or not the product itself is of interest to them.
The NOIR Eyes and Mastermind JAPAN collaboration has resulted in these sunglasses as a part of their Fall/Winter 2010 collection. With each featuring black frames with skull logos, the interesting skull branding can also be seen on the lenses of these badass shades.
Implications - The importance of logos to brands and consumerism is undeniable. An icon attached to a given product represents quality, history and familiarity that attracts consumers to the product, regardless of whether or not the product itself is of interest to them.
Trend Themes
1. Skull-logo Emphasis - Emphasizing brand logos through unconventional designs.
2. Geek-chic Style - Reviving the geeky look with a trendy twist.
3. Collaborative Cross-pollination - Collaboration among brands with different design aesthetics.
Industry Implications
1. Fashion - Incorporating designs that emphasize brand logos in clothing and accessories.
2. Eyewear - Creating unconventional designs in sunglasses and eyewear.
3. Marketing and Advertising - Developing branding strategies that emphasize unique logo designs.
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