The Sports-Inspired Oakley STPL 'Eyeshade' Specs
Ryan Hinkson — July 14, 2010 — Lifestyle
References: mensfashionblips.dailyradar & highsnobiety
These sports-inspired Oakley STPL 'Eyeshades' pay homage to the sports of tennis and golf by infusing golf balls and tennis balls into their design. The specially created shades were made to celebrate the company's 35th anniversary.
The golf-inspired Oakley STPL 'Eyeshades' have arms that look like the outside of a golf ball, while the tennis ball pair has a fuzzy green frame similar to the skin of a tennis ball. Game on.
Implications - Consumers are beginning to pay attention to their style within all realms of their lives. Products that feature an attractive aesthetic are appealing to those who want to look good regardless of what they're doing.
The golf-inspired Oakley STPL 'Eyeshades' have arms that look like the outside of a golf ball, while the tennis ball pair has a fuzzy green frame similar to the skin of a tennis ball. Game on.
Implications - Consumers are beginning to pay attention to their style within all realms of their lives. Products that feature an attractive aesthetic are appealing to those who want to look good regardless of what they're doing.
Trend Themes
1. Sports-inspired Sunglasses - The fusion of sports and fashion presents opportunities for sports brands and fashion companies to collaborate on similar designs.
2. Celebratory Product Releases - Creating products for celebratory occasions, such as anniversaries, can spur sales and generate excitement among consumers.
3. Novelty Design Elements - Including unique design elements that relate to a specific sport or activity can create differentiation in a crowded marketplace.
Industry Implications
1. Sports Brands - Sports brands can leverage their expertise and influence to create fashionable products that appeal to a broader audience outside of sports enthusiasts.
2. Fashion Brands - Fashion brands can tap into the sports-inspired trend to add a sporty and casual flair to their collections.
3. Eyewear Industry - Incorporating playful and unique design details into sunglasses can attract consumers looking for eyewear that stands out from more traditional styles.
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