Giorgio Armani Fall 2010 Campaign is Perfect for Your Alter Ego
Marissa Brassfield — July 25, 2010 — Fashion
References: giorgioarmani & thefashionisto
If you're a straight-edged suit-wearer by day and a badass by night (or the reverse), you'll love the Giorgio Armani Fall 2010 campaign. Mert & Marcus shoot a wide variety of looks; some are demure and gentlemanly, while others hint at haute punk rebellion.
My favorite look from the Giorgio Armani Fall 2010 campaign is the first image, in which the male model dons slicked-back hair and Clark Kent-like glasses.
Implications - A consumer is likely to base his or her decision on whether or not to invest in a particular product around the feelings or experiences it is capable of generating. Products that provide exciting, unfamiliar or thrilling feelings for buyers will likely bear much more appealing characteristics than the products that leave consumers bored or uninspired.
My favorite look from the Giorgio Armani Fall 2010 campaign is the first image, in which the male model dons slicked-back hair and Clark Kent-like glasses.
Implications - A consumer is likely to base his or her decision on whether or not to invest in a particular product around the feelings or experiences it is capable of generating. Products that provide exciting, unfamiliar or thrilling feelings for buyers will likely bear much more appealing characteristics than the products that leave consumers bored or uninspired.
Trend Themes
1. Dual Persona Fashion - Combining opposite fashion styles like suits and punk rebellion for a unique hybrid look.
2. Nostalgic Fashion - Incorporating vintage-inspired elements, such as Clark Kent glasses and slicked-back hair, into modern fashion campaigns.
3. Emotion-driven Marketing - Marketing products based on the feelings or experiences they are capable of generating for buyers.
Industry Implications
1. Fashion - Opportunities for companies to experiment with unique hybrid looks and incorporate nostalgia or emotion into fashion campaigns.
2. Marketing - Opportunities for marketers to tap into emotion-driven strategies and create campaigns based on the experiences or feelings a product can provide.
3. Eyewear - Opportunities for eyewear companies to capitalize on vintage-inspired styles, such as Clark Kent glasses, and create contemporary designs based on nostalgia and emotion.
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