Gucci's New iPhone Cases Intentionally Look Fake
Jessica Quong — March 29, 2018 — Luxury
References: hypebae
Gucci is known for its iconic name, logo and luxe accessories, but has recently released a line of bootleg phone cases.
The designer bootleg phone cases spell out "GUCCY" and are made from a premium leather material that comes from Italy. It comes in either black or white with metallic gold accents around the entire case. There are tiny gold stars that surround the text and ornate frame motif circles around the corners. The only phone these bootleg phone cases are compatible with are the iPhone 7.
The style and design of Gucci's new bootleg phone cases were inspired by SEGA's nostalgic video games from the 80s. The cases are available on Gucci's online store for $450 each and are delivered in special edition Gucci stamp packaging that mimics invitations to the brand's 2018 Spring/Summer fashion show.
The designer bootleg phone cases spell out "GUCCY" and are made from a premium leather material that comes from Italy. It comes in either black or white with metallic gold accents around the entire case. There are tiny gold stars that surround the text and ornate frame motif circles around the corners. The only phone these bootleg phone cases are compatible with are the iPhone 7.
The style and design of Gucci's new bootleg phone cases were inspired by SEGA's nostalgic video games from the 80s. The cases are available on Gucci's online store for $450 each and are delivered in special edition Gucci stamp packaging that mimics invitations to the brand's 2018 Spring/Summer fashion show.
Trend Themes
1. Bootleg Designer Accessories - Expanding beyond luxury fashion, designers are embracing the bootleg aesthetic to create unique and sought-after accessories.
2. Nostalgic Video Game-inspired Fashion - Fashion brands are finding inspiration in retro video games to create nostalgic and highly coveted clothing and accessories.
3. Premium Leather Phone Cases - Phone case designers are opting for premium materials like leather to elevate the luxury and aesthetic of smartphone accessories.
Industry Implications
1. Fashion Accessories - Fashion accessory brands can capitalize on the popularity of bootleg designer products by creating their own unique and highly coveted accessory lines.
2. Gaming Merchandise - Companies in the gaming industry can collaborate with fashion brands to create limited edition fashion items inspired by popular video games.
3. Technology Accessories - Phone case manufacturers can venture into the luxury market by incorporating premium materials like leather into their product offerings.
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