Nike's 1 Reimagined Collection Takes on Brand-New Colorways
References: itunes.apple & hypebeast
Nike first unveiled its iconic 1 Reimagined collection earlier this year in all-white colorways, but the captivating silhouettes are returning in brand-new vibrant tones. The modified classic series broadens its all-white horizons with tonal colorways for the spring season. The newest 1 Reimagined collection returns with 10 newly reworked versions of Nike footwear silhouettes, with five based off the Air Jordan 1s, and the remaining five based off the Air Force 1s -- all done by 14 female designers.
The new tonal colorways include 'Luminous Green,' 'Violet Mist,' 'Cinder Orange,' 'Geode Teal' and 'Light Blue.' Every single footwear silhouette boasts subtle design changes, including the altered lacing systems, reworked logos, textures and hybrid silhouettes. The new tonal pieces will be available for purchase on the Nike SNKRS app starting April 6th.
The new tonal colorways include 'Luminous Green,' 'Violet Mist,' 'Cinder Orange,' 'Geode Teal' and 'Light Blue.' Every single footwear silhouette boasts subtle design changes, including the altered lacing systems, reworked logos, textures and hybrid silhouettes. The new tonal pieces will be available for purchase on the Nike SNKRS app starting April 6th.
Trend Themes
1. Vibrant Tonal Colorways - Disruptive innovation opportunity: Collaborate with designers to create brand-new colorways for existing product lines, attracting a wider range of customers.
2. Modified Classic Series - Disruptive innovation opportunity: Rethink and redesign iconic products to offer updated versions that appeal to modern customers.
3. Female Designer Collaboration - Disruptive innovation opportunity: Foster partnerships with female designers to bring fresh perspectives and create unique product offerings.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Leverage innovative color and design concepts to appeal to fashion-savvy consumers, driving sales and market differentiation.
2. Footwear - Disruptive innovation opportunity: Explore modifications to classic shoe designs to create new versions that cater to evolving consumer preferences.
3. Retail - Disruptive innovation opportunity: Use exclusive designer collaborations and limited edition releases to generate buzz, increase foot traffic, and drive online sales.
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