Zerocool and 'Jackass' Team Up to Launch New Trading Card Collection
Niko Pajkovic — April 2, 2022 — Lifestyle
Zerocool, a newly launched culture-focused trading card brand owned by Fanatics, has teamed up with the film/series 'Jackass' to launch a premium trading card set featuring individuals from the iconic prankster group led by Johnny Knoxville. The new card set comes following the release of the brand's latest film 'Jackass: Forever,' and includes photos of the stars and their signatures as well as offers images of the group's wildest stunts.
“When we put the new movie out, I realized we have three generations of fans. We have grandfathers that took their sons and daughters to the original movie and now those kids have grown up and had kids. There’s three generations of fans out there that can enjoy these collectibles," said Jackass Director Jeff Termaine.
Image Credit: Jackass
“When we put the new movie out, I realized we have three generations of fans. We have grandfathers that took their sons and daughters to the original movie and now those kids have grown up and had kids. There’s three generations of fans out there that can enjoy these collectibles," said Jackass Director Jeff Termaine.
Image Credit: Jackass
Trend Themes
1. Culture-focused Trading Cards - Opportunity for brands to capitalize on nostalgia and fandom through themed trading card collections.
2. Celebrity Trading Cards - Potential for collaboration with public figures and entertainment franchises to create exclusive and high-end trading card sets.
3. Signature Trading Cards - Innovation opportunities in creating personalized collectibles with autographed signatures from popular figures and celebrities.
Industry Implications
1. Sports Merchandising - Expanding into entertainment industries and culture-focused offerings can help sports merchandising companies diversify their product offerings.
2. Entertainment Marketing - Trading card collections can be used as a promotional tool for production companies and studios to engage audiences and generate revenue.
3. E-commerce - Partnerships with trading card brands can provide e-commerce platforms with exclusive and limited edition products to boost sales and attract new customers.
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