The Rocket Raccoon Backpack Turns Students into Guardians of the Galaxy
Michael Hines — August 3, 2014 — Life-Stages
References: bigbadtoystore & technabob
Even if you've never even heard of Marvel's upcoming film, 'Guardians of the Galaxy,' you can't deny the awesomeness of the Rocket Raccoon backpack. This book bag is basically all you need to cosplay as Rocket Raccoon, one of the characters in the movie who is voiced by Bradley Cooper.
Like all great sci-fi backpacks, think the Boba Fett knapsack, the Rocket Raccoon backpack recognizes that simplicity is best. The only thing that really differentiates it from a normal backpack is the tail hanging off of the end. Yes, its color scheme is the same as Rocket Raccoon's costume in the movie, but other than that there's nothing to tip people off to the bag's geeky origins. The Rocket Raccoon backpack is available to pre-order now and is selling for $54.99.
Like all great sci-fi backpacks, think the Boba Fett knapsack, the Rocket Raccoon backpack recognizes that simplicity is best. The only thing that really differentiates it from a normal backpack is the tail hanging off of the end. Yes, its color scheme is the same as Rocket Raccoon's costume in the movie, but other than that there's nothing to tip people off to the bag's geeky origins. The Rocket Raccoon backpack is available to pre-order now and is selling for $54.99.
Trend Themes
1. Pop Culture Backpacks - Creating backpacks based off of popular movies and television shows can be a lucrative trend in the retail industry.
2. Cosplay-inspired Fashion - Designing clothing and accessories that can easily translate into cosplay outfits can be a disruptive innovation opportunity for fashion brands.
3. Minimalistic Pop Culture Merchandise - Simplifying pop culture merchandise to its key identifiable elements can attract a wider audience, as seen with the Rocket Raccoon backpack.
Industry Implications
1. Retail - Designing and selling pop culture backpacks can be a profitable trend for retailers.
2. Fashion - Creating cosplay-inspired fashion items can be a unique way for fashion brands to stand out and attract a loyal fanbase.
3. Merchandising - Simplifying pop culture merchandise by focusing on its key elements can be a disruptive innovation opportunity for the merchandising industry.
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