These New Gerber Gummy Multivitamins Support Developing Children
Michael Hemsworth — June 27, 2020 — Marketing
References: gerber & drugstorenews
A new range of Gerber gummy multivitamins have been unveiled by the brand to help parents support the healthy development and growth of youngsters. The vitamin range includes the Grow Mighty Complete Multivitamins and the Lil' Brainies Multivitamins, which are both formulated with the best-quality ingredients to support small ones. The products are each backed by the Nestlé Feeding Infants and Toddlers Study (FITS) research to ensure they're as targeted as possible.
Registered Dietician and Head of Medical Affairs at Gerber/Nestlé Nutrition spoke on the Gerber gummy multivitamins saying, "FITS research shows that many toddlers are falling short on foods and nutrients needed for growth and development, such as vegetables, dairy and healthy fats. Gerber Gummy Multivitamins were developed by food scientists and registered dietitians and based on nearly 20 years of dietary research among young children, to help fill common nutritional gaps. Created with the right amounts of vitamins D, E and choline — critical vitamins that many children lack — our gummy multivitamins can help round out little ones' diets to ensure they get off to the right start.”
Registered Dietician and Head of Medical Affairs at Gerber/Nestlé Nutrition spoke on the Gerber gummy multivitamins saying, "FITS research shows that many toddlers are falling short on foods and nutrients needed for growth and development, such as vegetables, dairy and healthy fats. Gerber Gummy Multivitamins were developed by food scientists and registered dietitians and based on nearly 20 years of dietary research among young children, to help fill common nutritional gaps. Created with the right amounts of vitamins D, E and choline — critical vitamins that many children lack — our gummy multivitamins can help round out little ones' diets to ensure they get off to the right start.”
Trend Themes
1. Gummy Multivitamins - Opportunity for developing innovative gummy vitamin formulations to cater to different age groups and nutritional needs.
2. Healthy Development - Opportunity to create specialized products that specifically target and support the healthy development and growth of children.
3. Nutritional Gaps - Opportunity to develop supplements that address common nutritional gaps in children's diets, such as vitamins D, E, and choline.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to expand their product lines by introducing innovative gummy vitamin offerings.
2. Pharmaceutical - Opportunity for pharmaceutical companies to develop and market gummy multivitamins that target specific nutritional deficiencies in children.
3. Childcare and Parenting - Opportunity for childcare and parenting companies to promote and partner with gummy multivitamin brands to support the healthy development of children.
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