Ruffles and Fast X Partnered on a New Campaign
Michael Hemsworth — April 5, 2023 — Marketing
References: rufflesfastx & snackandbakery
Ruffles and Fast X have announced a new partnership as a way to celebrate the upcoming film and provide snack lovers with a way to win some exclusive prizes. The partnership will consist of special edition Ruffled potato chip packaging with street racing vehicles from the film franchise and will be paired with a campaign to offer free tickets through Fandango alongside film merchandise. The campaign will see one winner take home a 2023 Dodge Charger R/T to help them live out their fantasy of being part of the franchise.
Senior Vice President of Marketing, Frito-Lay North America Stacy Taffet spoke on the Ruffles and Fast X campaign saying, "Ruffles is all about having confidence in your personal ridges—everything that makes you who you are. The Fast Saga has long symbolized that same pride in individuality, so we knew Ruffles snackers would be excited to experience Fast X with us beyond the big screen."
Senior Vice President of Marketing, Frito-Lay North America Stacy Taffet spoke on the Ruffles and Fast X campaign saying, "Ruffles is all about having confidence in your personal ridges—everything that makes you who you are. The Fast Saga has long symbolized that same pride in individuality, so we knew Ruffles snackers would be excited to experience Fast X with us beyond the big screen."
Trend Themes
1. Film-themed Snack Campaigns - Brands can partner with upcoming films to offer exclusive merchandise and offer consumers a chance to win prizes.
2. Special Edition Packaging Partnerships - Brands can collaborate with other companies to create unique packaging that goes beyond aesthetics to offer additional value to consumers.
3. Cross-industry Promotions - Brands can partner across different industries to tap into new markets and increase brand exposure.
Industry Implications
1. Snack Food Industry - Snack food companies can collaborate with film studios to launch themed campaigns tied in with upcoming movie releases.
2. Automotive Industry - Auto brands can collaborate with snack food companies to get their products in front of a younger audience through film-themed campaigns.
3. Entertainment Industry - Entertainment companies can partner with snack food brands to offer exclusive merchandise and promotions to consumers, tying it in with upcoming releases.
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