Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Laura McQuarrie — June 14, 2023 — Eco
Noel Alimentaria’s Verday range of plant-based meats are packaged in paper-based trays created in collaboration with Mondi. The plant-based meat range is showcased in Mondi’s paper-based PerFORMing tray, which is designed for recycling and made from 80% paper.
While consumers will be drawn to the unique varieties of plant-based meat in the range like Vegan Salmon Burgers, Vegan Cod Burgers and green-tinged Vegan Chicken Burgers with spinach, they will also appreciate the shift away from the industry-standard 100% plastic trays.
The rise of paper-based packaging across consumer products is a direct response to the increasing demand for sustainable alternatives to plastics. Paper-based packaging has proven to perform better than its plastic counterparts, all the while reducing the environmental stress and strain that single-use plastics put on the planet.
While consumers will be drawn to the unique varieties of plant-based meat in the range like Vegan Salmon Burgers, Vegan Cod Burgers and green-tinged Vegan Chicken Burgers with spinach, they will also appreciate the shift away from the industry-standard 100% plastic trays.
The rise of paper-based packaging across consumer products is a direct response to the increasing demand for sustainable alternatives to plastics. Paper-based packaging has proven to perform better than its plastic counterparts, all the while reducing the environmental stress and strain that single-use plastics put on the planet.
Trend Themes
1. Sustainable Packaging - The rise of paper-based packaging as a sustainable alternative to plastics presents disruptive innovation opportunities for developing environmentally friendly packaging solutions.
2. Plant-based Meats - The growing demand for plant-based meat products opens up disruptive innovation opportunities in creating innovative and diverse plant-based meat options.
3. Recyclable Trays - The development of recyclable trays, such as Mondi's PerFORMing tray, provides disruptive innovation opportunities for reducing plastic waste in packaging and promoting recycling.
Industry Implications
1. Packaging - The packaging industry can benefit from disruptive innovation opportunities by developing sustainable and recyclable packaging solutions like paper-based trays.
2. Plant-based Food - The plant-based food industry can explore disruptive innovation opportunities by expanding the range of plant-based meat products and improving packaging sustainability.
3. Sustainability - The sustainability industry can capitalize on disruptive innovation opportunities by promoting and further developing environmentally friendly packaging solutions and materials.
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