Etsy's Holiday Gift Ideas are Taken from Facebook "Likes"
Kamal Musharbash — December 2, 2010 — Pop Culture
Social media has been able to smoothly incorporate itself into society, and what better way to blend itself into the spirit of the season than with holiday gift ideas? Etsy has created an application on Facebook that can pinpoint exactly what your friends "like" and what they can get for the holidays.
How so? The application runs on your account and can track all your friends "likes," categorizing and sorting them to track down a trend that could turn into a gift idea. This is a more personalized way to shop for friends and family and will make holiday gift ideas even more creative!
How so? The application runs on your account and can track all your friends "likes," categorizing and sorting them to track down a trend that could turn into a gift idea. This is a more personalized way to shop for friends and family and will make holiday gift ideas even more creative!
Trend Themes
1. Personalized Gift Ideas - The use of social media can lead to more personalized and unique gift ideas for holiday or special occasions.
2. Social Media Shopping - Social media platforms can enhance the online shopping experience by delivering targeted results based on a user's interests and activity.
3. Data-driven Gifting - The tracking and analysis of social media user data can lead to new insights and trends that can be monetized for creative gifting ideas.
Industry Implications
1. E-commerce - E-commerce platforms can leverage social media data to create personalized shopping experiences that are tailored to individual users.
2. Marketing - Marketing firms can use social media data to design targeted campaigns for holiday or special occasion gifting.
3. Data Analytics - Data analytics companies can help businesses gain insights into consumer behavior patterns by analyzing social media activity and trends.
4.4
Score
Popularity
Activity
Freshness
