Cha Makes Gut-Healthy, Adaptogenic & Naturally Antioxidant Drinks
Laura McQuarrie — July 28, 2023 — Lifestyle
References: betterbooch & bevnet
Cha is the name of a new sparkling prebiotic tea brand from Los Angeles-based kombucha maker Better Booch, and these new canned beverages introduce fun flavors with functional benefits. These gut-healthy beverages not only help to provide digestive support, but they are also packed with adaptogenic properties and natural antioxidant benefits.
Flavors like Tangerine White Tea flavorfully build on a base of white tea, hibiscus and zesty citrus with schisandra berry and stevia for a touch of sweetness. Other unique varieties from Cha include Hibiscus Ginger Lime, Tropical Green Tea and Yerba Mate Berry.
Consumers are actively reaching for canned beverages with gut health benefits to not only quench their thirst but also to proactively support their digestive wellness in a convenient and enjoyable way.
Flavors like Tangerine White Tea flavorfully build on a base of white tea, hibiscus and zesty citrus with schisandra berry and stevia for a touch of sweetness. Other unique varieties from Cha include Hibiscus Ginger Lime, Tropical Green Tea and Yerba Mate Berry.
Consumers are actively reaching for canned beverages with gut health benefits to not only quench their thirst but also to proactively support their digestive wellness in a convenient and enjoyable way.
Trend Themes
1. Sparkling Prebiotic Teas - The rise of sparkling prebiotic teas offers a unique opportunity to combine gut-healthy benefits with refreshing flavors.
2. Functional Beverages - The demand for functional beverages, such as Cha's sparkling prebiotic teas, is on the rise as consumers seek out drinks that offer health benefits beyond hydration.
3. Convenience and Wellness - The convenience and enjoyable nature of canned gut-healthy beverages like Cha's prebiotic teas cater to consumers looking for convenient ways to support their digestive wellness.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to tap into the growing demand for sparkling prebiotic teas that provide both refreshing flavors and gut-healthy benefits.
2. Functional Food Industry - The functional food industry can explore incorporating prebiotic teas, like Cha's line of sparkling beverages, into their product offerings to meet consumers' desire for functional and healthy options.
3. Wellness Industry - The wellness industry can leverage the popularity of gut-healthy beverages like Cha's prebiotic teas to provide consumers with convenient and enjoyable ways to support their digestive wellness.
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