Endo Sport is Formulated for Athletes and Non-Athletes Alike
Michael Hemsworth — November 19, 2019 — Marketing
References: endosport & conveniencestore
The Endo Sport sports drink is a new refreshment for the UK market that aims to offer athletes and non-athletes alike with a premium beverage that's formulated with natural wellness in mind. The drink features 10mg of CBD per 500ml bottle, which will help the consumer to enjoy the benefits of the natural wellness ingredient as they train. This could help with muscle recovery, sleep improvement and even anxiety reduction to enable an enhanced sense of wellness to be achieved.
The inspiration behind the new sports drink was touted by Founder of Endo Sport Pardeep Sooch who said, "There has been a huge increase in the last year or so in the role that CBD can play in the sporting world. With a lot of well-known athletes from the worlds of rugby, MMA and the NFL coming out to support CBD, interest from amateur athletes and fitness enthusiasts has understandably been piqued. English Rugby players James Haskell and George Kruis have both recently launched CBD sports supplements, so it looks like the industry is only going to keep getting bigger. Endo Sport fits naturally alongside these other brands, giving users a great-tasting sports drinking with the added benefit of CBD.”
The inspiration behind the new sports drink was touted by Founder of Endo Sport Pardeep Sooch who said, "There has been a huge increase in the last year or so in the role that CBD can play in the sporting world. With a lot of well-known athletes from the worlds of rugby, MMA and the NFL coming out to support CBD, interest from amateur athletes and fitness enthusiasts has understandably been piqued. English Rugby players James Haskell and George Kruis have both recently launched CBD sports supplements, so it looks like the industry is only going to keep getting bigger. Endo Sport fits naturally alongside these other brands, giving users a great-tasting sports drinking with the added benefit of CBD.”
Trend Themes
1. CBD Infused Beverages - CBD infused beverages are becoming increasingly popular with athletes and health enthusiasts, creating opportunities for new formulations and product lines.
2. Alternative Wellness Ingredients - The use of alternative wellness ingredients like CBD in sports drinks offers a disruptive innovation opportunity for the wellness industry.
3. Athlete-targeted Wellness Products - Brands are increasingly targeting athletes and fitness enthusiasts with wellness-enhancing products incorporating natural ingredients like CBD.
Industry Implications
1. Sports Drinks - The sports drinks industry can create new products that cater to the rising demand for CBD-infused wellness beverages among athletes and fitness enthusiasts.
2. Wellness Supplements - The wellness supplement industry can incorporate alternative wellness ingredients like CBD in their products to cater to athletes and health enthusiasts.
3. Fitness and Athletic Apparel - The fitness and athletic apparel industry can collaborate with brands offering CBD-infused wellness products to further enhance the performance benefits for athletes and activity enthusiasts alike.
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