SecondNature's Home Subscriptions Make It Easy to Improve Air Quality
Laura McQuarrie — March 26, 2020 — Art & Design
References: secondnature & techcrunch
There are now subscriptions for replenishing virtually every kind of household essential and SecondNature offers a home subscription service specifically for replacing filters. Replacing air and water filters in the home is important for keeping the household healthy but it's a task that often goes undone because it's simply forgotten. Unlike other products in the home that indicate when they need to be replaced, filters only collect dust and cause the air quality in the home to worsen. With a box arriving from SecondNature on a regular basis, homeowners are prompted to replace the filters in the home, which play an important part in trapping airborne particles and toxins.
To get started, homeowners can specify how many filters they'll need for the home, select sizes and qualities, as there are different tiers that are beneficial to those with allergies, asthma or pets.
Image Credit: SecondNature
To get started, homeowners can specify how many filters they'll need for the home, select sizes and qualities, as there are different tiers that are beneficial to those with allergies, asthma or pets.
Image Credit: SecondNature
Trend Themes
1. Home Filter Subscriptions - Disruptive innovation opportunity: Leveraging the subscription model to automate and ensure regular replacement of air filters in homes for improved air quality.
2. Personalized Filter Selection - Disruptive innovation opportunity: Providing different tiers of filters tailored to specific health needs (allergies, asthma, pets) to cater to individual preferences and enhance customer experience.
3. Automated Reminder Services - Disruptive innovation opportunity: Developing smart technology that sends automated reminders to homeowners for timely filter replacements, simplifying the process and preventing filter neglect.
Industry Implications
1. Home Services - Disruptive innovation opportunity: Offering air filter subscription services as a value-added service in the home services industry, addressing a common household need and improving customer satisfaction.
2. Health and Wellness - Disruptive innovation opportunity: Partnering with health and wellness industry to promote the importance of clean air, and offering filter subscription services as part of a comprehensive healthy living package.
3. Smart Home Technology - Disruptive innovation opportunity: Integrating air filter subscription services with smart home systems and IoT devices to create seamless and automated home maintenance solutions.
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