French Car Brand 'Renault' Has Designed a Celebratory Formula One Teapot
Mary Van Puymbroeck — July 11, 2017 — Autos
References: shop.atelier.renault & highsnobiety
This car branded teapot has been unveiled by French car-makers, 'Renault.'
Released to celebrate its 40th anniversary in Formula 1, this seemingly off-brand product has a fantastic story behind it that makes it the perfect way to commemorate 40 years racing. Renault's debut at a 1977 Formula 1 Grand Prix was a bright yellow RS01. At the debut, there were unexpected issues with the vehicle that caused the car to smoke from engine trouble. When the great Formula 1 racer and head of the Renault team Ken Tyrrell saw the car, he jokingly called it a "Yellow Teapot." The nickname stuck throughout other Grand Prix events and solidified the smoking RS01 as an iconic image in Formula 1 history.
This car-branded teapot has been designed to look like the RS01 and brings the brand full circle.
Released to celebrate its 40th anniversary in Formula 1, this seemingly off-brand product has a fantastic story behind it that makes it the perfect way to commemorate 40 years racing. Renault's debut at a 1977 Formula 1 Grand Prix was a bright yellow RS01. At the debut, there were unexpected issues with the vehicle that caused the car to smoke from engine trouble. When the great Formula 1 racer and head of the Renault team Ken Tyrrell saw the car, he jokingly called it a "Yellow Teapot." The nickname stuck throughout other Grand Prix events and solidified the smoking RS01 as an iconic image in Formula 1 history.
This car-branded teapot has been designed to look like the RS01 and brings the brand full circle.
Trend Themes
1. Car-branded Collectibles - Opportunity to create unique and nostalgic products that celebrate iconic car brands.
2. Brand Storytelling - Incorporating the history and heritage of a brand into product design for increased consumer engagement.
3. Crossover Merchandising - Collaborating with unexpected industries to create innovative and attention-grabbing products.
Industry Implications
1. Automotive Accessories - Designing and producing branded merchandise that complements the automotive industry.
2. Home Decor - Creating unique and conversation-starting home decor items inspired by popular brands.
3. Collector's Items - Developing limited edition products that appeal to collectors and enthusiasts.
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