Target is the Newest Brand to Take Advantage of the Current Pokemon Craze
Mishal Omar — August 30, 2016 — Tech
References: buzzfeed & corporate.target
As the Pokemon craze continues, brands are taking advantage of it and 'Target' has been one that has jumped on the bandwagon.
The retail company is known for its red-themed logo and retail spaces and the large red balls that are placed on the outside of their stores. The brand took advantage of those balls and painted them to resemble 'Poke Balls,' the object in the game that is used to catch and store Pokemon. The balls were decorated like this so that the company could create a special experience for their "biggest Pokemon fans."
By adapting to the Pokemon craze in a way that is inexpensive, Target has adeptly inserted itself into the current pop-culture phenomenon in a way that ensures its own visibility.
The retail company is known for its red-themed logo and retail spaces and the large red balls that are placed on the outside of their stores. The brand took advantage of those balls and painted them to resemble 'Poke Balls,' the object in the game that is used to catch and store Pokemon. The balls were decorated like this so that the company could create a special experience for their "biggest Pokemon fans."
By adapting to the Pokemon craze in a way that is inexpensive, Target has adeptly inserted itself into the current pop-culture phenomenon in a way that ensures its own visibility.
Trend Themes
1. Pokemon-inspired Retail Decor - Retailers can take advantage of popular cultural trends and incorporate them into their store designs to appeal to fans and boost brand visibility
2. Inexpensive Creative Customization - Brands can effectively customize their retail spaces in an affordable way by incorporating low-cost decorations that reflect current trends
3. Fan Experience Trending - Brands can generate a unique and memorable fan experience by integrating popular cultural phenomena into their retail spaces
Industry Implications
1. Retail Industry - Retailers can harness the power of popular culture to create engaging shopping experiences for consumers
2. Entertainment Industry - Entertainment companies can partner with retail brands to create immersive retail experiences for fans
3. Marketing Industry - Marketers can identify popular cultural trends to develop campaigns and promotions that resonate with target audiences
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